PlatformPick

Ecommerce Stack

Shopify True Cost: Year 1 Breakdown

What you actually pay in your first year on Shopify (not just $39/mo)

$83/mo

Base monthly cost

$468–$3500

Realistic year 1 total

3

Tools in this stack

What's in this stack

Shopify Platform

Basic

$39/mo

Klaviyo Email (once past 250 contacts)

Grows with list

$20/mo

PageFly Landing pages

Pay As You Go

$24/mo

Transaction fees

At $5,000/mo revenue: ~$175/mo in payment processing (2.9% + 30¢ × ~150 orders)

Hidden costs to budget for

  • Theme: $0 (free) to $350 (premium) — one-time
  • Apps (reviews, upsells, SEO): $30-100/mo average
  • Domain: $14/year
  • Transaction fees at $5K/mo revenue: ~$175/mo
  • Shipping labels/packaging: varies
  • Total realistic year 1 at $5K/mo revenue: $2,500-3,500

Strengths

  • Predictable base cost
  • Can start with zero apps and add as needed
  • Free themes are decent for starting

Weaknesses

  • App costs are the hidden multiplier
  • Transaction fees add up at volume
  • Theme upgrade often needed for conversions

Who this stack is for

Best for: Planning your budget before committing to Shopify.

Not ideal for: N/A — this is an informational cost page.

Sources: www.shopify.com, apps.shopify.com

Last updated: 2026-05-26. Prices may change — always verify on official sites before purchasing.