1
Automation depth
Check how far the builder goes beyond welcome flows: segmentation, triggers, split testing, and revenue attribution.
Find the best email & SMS marketing app for your store.
Compare features, pricing, and free plans to grow revenue, increase repeat purchases, and build stronger customer relationships.
QUICK PICKS
View all picks →COMPARE TOP EMAIL, SMS & LIFECYCLE MARKETING APPS
| Tool | Best for | Starting price | Free plan | Automation | Shopify fit | Ease of use |
|---|---|---|---|---|---|---|
 Klaviyo | Advanced automation | $20/mo | Yes | 5/5 | 5.0 | 4.5 |
 Omnisend | Value + SMS included | $16/mo | Yes | 4/5 | 4.8 | 4.2 |
 Mailchimp | Beginners | Free / $13/mo | Yes | 4/5 | 4.2 | 3.8 |
| | SMS marketing | $25/mo | No | 4/5 | 4.4 | 4.3 |
| | Advanced automation | $39/mo | No | 4/5 | 4.6 | 4.1 |
| | Creators | Free | Yes | 5/5 | 2.0 | 4.0 |
 Beehiiv | Newsletter publishers | Free | Yes | 4/5 | 3.0 | 4.0 |
HOW TO CHOOSE THE RIGHT APP
2
Deliverability
Look for sender setup, compliance help, list hygiene, and support quality before trusting the platform with revenue email.
3
SMS capability
SMS is not just a checkbox. Compare supported countries, credits, consent tools, and whether email + SMS share one flow.
4
Shopify fit
For Shopify stores, prioritize product/event sync, coupon blocks, checkout triggers, and how cleanly profiles are merged.
5
Free plan limits
Free plans usually cap contacts, sends, or channels. Confirm what happens when your list grows before importing everything.
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FAQ
Is Klaviyo worth paying for early?
Usually only if Shopify revenue, segmentation, and lifecycle automation matter now. If you mostly send simple newsletters, start cheaper.
Which email tool has the best free plan?
Omnisend and Mailchimp are easier to test without paying, but the useful limits depend on contacts, sends, and SMS needs.
Should SMS be in the same app as email?
For ecommerce, one shared customer profile is usually easier. Separate SMS can make sense if compliance, country coverage, or cost is the deciding factor.