Mailchimp

Best overall

* 4.0 purchase fit

Email marketing platform for newsletters, simple automations, audience management, and small business campaigns.

+Email campaigns+Audience lists+Templates+Automations

BEST FOR

+Small business email
+Newsletters
+Simple automations

NOT IDEAL FOR

!Creators with 500+ contacts on budget
!Advanced automation needs
!Newsletter-first businesses

PRICING FACTS

Starting price

Free

Free plan

Yes

Free trial

Pricing source

Official pricing page

Starting prices may exclude add-ons, renewal pricing, usage limits, taxes, transaction fees, and annual billing requirements. Always verify details on the official site before buying.

WHAT TO CHECK BEFORE PAYING

Free plan limits

Free plan with limits

Hidden costs

Audience/contact counting can make list growth more expensive than expected.
Advanced automation and ecommerce features may require higher plans.
Some ecommerce workflows need paid add-ons or careful integration checks.

Migration / platform fit

Confirm integrations, data export, and platform-specific events before committing.

Source notes

Mailchimp pricing page
Mailchimp Help Center
Mailchimp marketing platform docs

FAQ

Is Mailchimp worth paying for?

Mailchimp is worth testing when its strongest use case matches your current workflow and budget.

What should I check before upgrading?

Check free-plan limits, usage-based pricing, integrations, data export, and migration effort before importing production data.

Are affiliate links involved?

Yes. Some outbound links may be affiliate links, but PlatformPick uses official sources and notes the disclosure near purchase CTAs.