PlatformPick

Ecommerce Stack

Shopify Full Stack

The all-in-one approach: Shopify handles everything

$39/mo

Base monthly cost

$468–$2400

Realistic year 1 total

5

Tools in this stack

What's in this stack

Shopify Store platform

Basic ($39/mo)

$39/mo

Klaviyo Email marketing

Free (up to 250 contacts)

Free

Google Analytics Analytics

Free

Free

Stripe Payments (built into Shopify)

Included via Shopify Payments

Free

Canva Product images & social

Free or Pro ($12.99/mo)

Free

Transaction fees

Shopify Payments: 2.9% + 30¢ online. No additional Shopify fee if using Shopify Payments.

Hidden costs to budget for

  • Shopify apps add up fast — average store spends $50-100/mo on apps
  • Premium themes cost $180-350 one-time
  • Shopify Payments not available in all countries — third-party gateway adds 2% fee
  • Custom domain: $14/year

Strengths

  • Fastest time to first sale (can launch in a weekend)
  • Everything in one dashboard
  • Huge app ecosystem for any feature you need
  • Best-in-class checkout conversion

Weaknesses

  • Monthly costs add up with apps
  • Less control over SEO and site structure
  • Locked into Shopify ecosystem
  • Transaction fees if not using Shopify Payments

Who this stack is for

Best for: First-time sellers who want to start selling within days, not weeks. Willing to pay more monthly for simplicity.

Not ideal for: Technical founders who want full control, or budget-conscious sellers who can invest time instead of money.

Sources: www.shopify.com, www.klaviyo.com, stripe.com

Last updated: 2026-05-26. Prices may change — always verify on official sites before purchasing.