Google Analytics

Best overall

* 3.0 purchase fit

Free web analytics platform by Google. Tracks traffic, events, conversions, and acquisition channels. GA4 is free for standard use; Google Analytics 360 starts at ~$50K/yr for enterprise. Best for marketers and store owners who need deep funnel and campaign reporting.

+Traffic reports+Events+Conversions+Attribution

BEST FOR

+Traffic analytics
+Marketing reporting
+Conversion tracking

NOT IDEAL FOR

!Learning curve
!Privacy setup matters
!Interface can feel complex

PRICING FACTS

Starting price

Free

Free plan

Yes

Free trial

Pricing source

Official pricing page

Starting prices may exclude add-ons, renewal pricing, usage limits, taxes, transaction fees, and annual billing requirements. Always verify details on the official site before buying.

WHAT TO CHECK BEFORE PAYING

Free plan limits

Free standard product

Hidden costs

GA4 free tier has data retention limits (2 or 14 months).
Sampling kicks in on large datasets without BigQuery export.
BigQuery export for raw data requires a Google Cloud billing account.

Migration / platform fit

Confirm integrations, data export, and platform-specific events before committing.

Source notes

Official website
Pricing page
Product documentation

FAQ

Is Google Analytics worth paying for?

Google Analytics is worth testing when its strongest use case matches your current workflow and budget.

What should I check before upgrading?

Check free-plan limits, usage-based pricing, integrations, data export, and migration effort before importing production data.

Are affiliate links involved?

Yes. Some outbound links may be affiliate links, but PlatformPick uses official sources and notes the disclosure near purchase CTAs.