1
Attribution model
First-click, last-click, or multi-touch? Pick the model that matches how your customers actually buy.
Find the best analytics, attribution and profit tracking app for your store.
Compare features, pricing, and free plans to choose the right analytics, attribution and profit tracking tool for your store.
QUICK PICKS
View all picks →COMPARE TOP ANALYTICS, ATTRIBUTION & PROFIT TRACKING APPS
| Tool | Best for | Starting price | Free plan | Automation | SEO / fit | Ease of use |
|---|---|---|---|---|---|---|
| | Behavior analytics | Free | Yes | 4/5 | 2.0 | 4.0 |
 Google Analytics | Traffic analytics | Free | Yes | 5/5 | 3.0 | 3.0 |
| | DTC brands spending on ads | $100/month | No | 3/5 | 1.0 | 3.0 |
| | Privacy-focused analytics | $9/mo | No | 4/5 | 3.0 | 5.0 |
HOW TO CHOOSE THE RIGHT APP
2
Profit tracking
Revenue alone is misleading. Check if the tool tracks COGS, ad spend, shipping, and returns to show real profit.
3
Ad channel support
Confirm the tool connects to your actual ad platforms: Meta, Google, TikTok, and any niche channels you use.
4
Setup complexity
Some tools need developer help for tracking scripts. Others plug into Shopify in minutes. Match to your team.
5
Data ownership
Can you export raw data? Some tools lock insights behind their dashboard with no export path.
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FAQ
Do I need analytics beyond Google Analytics?
GA4 tracks traffic but not profit. Ecommerce analytics tools add cost-of-goods, ad spend attribution, and LTV tracking that GA4 cannot do natively.
How accurate is multi-touch attribution?
No tool is perfectly accurate. The value is in relative comparison between channels, not absolute numbers. Pick one model and stay consistent.
Who owns my data?
Check whether the tool stores raw data or only aggregates. Some tools let you export everything; others lock data behind their dashboard.