Microsoft Clarity

Best overall

* 4.0 purchase fit

Completely free behavior analytics tool by Microsoft. Provides unlimited heatmaps and session recordings with no data caps. Ideal for store owners and UX teams who want to see exactly where users click, scroll, and drop off — without paying for Hotjar or FullStory.

+Heatmaps+Session recordings+Funnels+Filters

BEST FOR

+Behavior analytics
+Heatmaps
+UX debugging

NOT IDEAL FOR

!Not a full traffic analytics suite
!Privacy settings matter
!Can collect noisy recordings

PRICING FACTS

Starting price

Free

Free plan

Yes

Free trial

Pricing source

Official pricing page

Starting prices may exclude add-ons, renewal pricing, usage limits, taxes, transaction fees, and annual billing requirements. Always verify details on the official site before buying.

WHAT TO CHECK BEFORE PAYING

Free plan limits

Fully free behavior analytics

Hidden costs

Completely free but data is processed by Microsoft.
Session recordings may miss some dynamic content.
No built-in A/B testing or conversion tracking.

Migration / platform fit

Confirm integrations, data export, and platform-specific events before committing.

Source notes

Official website
Pricing page
Product documentation

FAQ

Is Microsoft Clarity worth paying for?

Microsoft Clarity is worth testing when its strongest use case matches your current workflow and budget.

What should I check before upgrading?

Check free-plan limits, usage-based pricing, integrations, data export, and migration effort before importing production data.

Are affiliate links involved?

Yes. Some outbound links may be affiliate links, but PlatformPick uses official sources and notes the disclosure near purchase CTAs.